Who Are
The Fractionals?

Our
Story.
Our mission: To give start-ups access to top-tier Product Leadership  they can actually afford. Rapid integration, flexible and scalable arrangements, hands-on focused expertise.
story of origin
How did we get here?

With a collective 40 years in the product space, we (Tim and Ofir) were seeing more start-ups failing to bring products to market than succeeding. The missing ingredient was often high quality Product Leadership, that could actually get their hands dirty and deliver.

Start-ups were stuck between trying to find and financially manage full-time hires, or bringing in star-gazing consultants more interested in hands-on retainer building than product delivery.

Through our own network and referrals we were being asked for help, and being offered projects that either we couldn't fit in or knew we weren't a perfect fit for. Instead of saying "we'd love to be involved, but..." we decided to bring together the best product people we knew and collectivise our knowledge to offer the power of that community to founders and their start-ups. And, so The Fractionals, was born.

Team

The Fractionals Founders

Learn more about our team

Tim Webber

Co-Founder

As a founder and Product Leader Tim has 20 years experience in product strategy, delivery and monetization - from taking start-ups from 0 to 1, to running product teams generating $100m+ ARR and developing product partnerships with the likes of NBC Universal, Warner Bros, and the England national football team.

Learn more about our team
Tim Webber
Co-Founder

Meet David

David Wilson is a detail-oriented data analyst with a strong analytical mindset. He specializes in transforming data into actionable insights that drive business decisions.

Analytical Skills

  • Data Visualization: Skilled in using tools like Tableau and Power BI to create insightful dashboards.
  • Statistical Analysis: Proficient in statistical methods to interpret complex data sets.
  • Database Management

David is dedicated to helping organizations leverage data for strategic advantage.
In his free time, he enjoys reading and participating in data science meetups.

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Ofir Kedmi

Co-Founder

A veteran Product Director and Innovation Consultant with 20+ years of experience, Ofir excels in guiding companies to create cutting-edge digital products. As the founder of NNY and a serial entrepreneur, he brings strategic insight and hands-on expertise to help businesses innovate and thrive in the ever-evolving digital landscape.

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Ofir Kedmi
Co-Founder

Emily Davis is an innovative graphic designer known for her unique approach to visual storytelling. With a strong background in design principles, she creates stunning visuals that capture the essence of a brand.

Emily is passionate about design and believes in the importance of continuous learning.
When she's not designing, she enjoys traveling and photography.

THE FRACTIONaLS.

Want to work with us?

Whether you're a founder or would like to become a Fractional, get in touch.

Founders

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The Fractionals

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Talent

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