Fractional
Product Leadership
for Start-ups.
Get "A-List" expertise for your start-up, without the cost of a 5-day a week hire. Don’t risk leaving your team to figure it out as they go.
Save 53% of your
product budget.
This is how much we save our clients. Data based on average salaries from Glassdoor across CPO, Product Manager, Release Manager / QA leadership.
Get CPO level expertise from
day 1.
On average, companies have 250 employees before they add a CPO to the team.
Why will it help my start-up?
Start-ups most valuable resources are time and money. The Fractionals offers start-ups a way to get on-demand senior product leadership without huge spending commitments and time intensive recruitment processes.
Health & Wellness experience
We have deep experience in the healthcare, health-tech and wellness space. Not just producing great products for start-ups, but working directly with clinical teams to deliver first class user experiences and care to their patients and users.
This also means our contacts book of talent is packed full of people with sector expertise who’ve sailed the choppy compliance and Hipaa seas before!
The Fractionals
Within Health
What does success look like?
Within Health is an intentionally remote eating disorder clinic, providing patients with extremely high-contact care, the replicates full 6hr per day in-person treatment programs. We were involved from day 1 (in 2021), helping them strategize what it meant to deliver such an experience remotely, through branding, design, first release (and many more since), team growth and profitability. We're still helping to lead their product team 3+ years later.
We led Within's product team from strategy to onboarding their first patient in just 4 months.
Over 3 years we've grown their product team to 25 people. Sensible, consistent, growth.
We built a Hipaa compliant platform comprising an in-house EMR, connected device, billing and insurance integrations, and three mobile apps.
How do we do it?
Every start-up is different. Every founder is different. Every product is different. That’s why we shape shift to give you the support you need and cover your weak spots. Strategic and Product leadership? You got it. Someone to build out your development process and recruit for the day-to-day? Sure. Fractional creative direction? Step this way.
We have a lot of experience working with non-technical founders to help translate their vision into a living-breathing-exciting digital product.
The Fractionals
NANA
What does success look like?
NANA's team came from the world's of law, psychedelics, education and politics. It sounds harsh to say they didn't know anything about product (design or dev). But they had no idea. That's where The Fractionals kicked in. NANA had worked with three previous studios / agencies and failed to translate their vision into a product. We got involved one September running workshops and strategy sessions, by November we had prototype, December a full product team and April the app was submitted to the App Store. They now have a functioning platform and an internal product team, with one of our CPOs just course correcting them if they go slightly off course.
Within Health is an intentionally remote eating
Within Health is an intentionally remote eating
Within Health is an intentionally remote eating
If you're worried about the time taken to add internal team members after we come onboard, or that fractional leadership won't give you enough people working on the smaller tasks - we have solution for that.
We can embed a day-to-day product manager from our stable into your team. It'll be someone we’ve coached and can guide, so that you can get 5 day a week support from a junior Fractional, alongside our leadership input.
Excellence in execution with CPO+
How we compare
ask in the interview
We Venture Studio
too (sometimes)
On occasion we operate a slightly different model, behaving more like a venture studio to offer Product Leadership and other product services in exchange for equity. These kind of relationships naturally take a lot longer to build and develop over time. But we're not scared of commitment, if you aren't.
If this sounds like a better fit for your start-up don't hesitate to reach out. We can't promise to like you back, but we'll be gentle if we do need to let you down!
Want to work with us?
Whether you're a founder or would like to become a Fractional, get in touch.
I’d like to hire
The Fractionals
